Rudy Fernandez is a fully bi-lingual and bi-cultural facilitator with 30 years of international cross- cultural business experience. With a degree in Business Administration, Mr. Fernandez worked with Deloitte & Touche accounting firm for 21 years. For four of those years he served as the Technical Center Director for Latin America and the Caribbean. In 1987 he founded and served as the Managing Partner of the Deloitte & Touche office in Tijuana, Mexico, which was a joint venture between the US, Japanese and Mexican Deloitte & Touche firms. In four years it became the largest accounting firm in the Tijuana region, offering consulting services to Mexican, American and Japanese companies.
Mr. Fernandez's most recent activities have included serving as the Director of the Governor's Office of California-Mexico Affairs where he developed the NAFTA Implementation Plan called "Globalization of the Region." In this capacity he was involved in international activities and initiatives on behalf of the Governor of California, engaging at the highest level with Mexican officials in Mexico.
Mr. Fernandez is the author of Maquiladoras: On the Leading Edge of a Two Edged Sword (1987 Touche Ross) and of various articles on cross-borders issues. In the course of his career, he has been honored by the National Security Forum; awarded the Mexican and American Foundation's Amigo de Baja California and Caballero de Distincion; and has twice been named to the 100 Most Influential Hispanics list by Hispanic Business Magazine.
